Apple succeeded in defining the iPhone 13 Pro models so far apart that its customers are increasingly looking for the more expensive models, it seems. The Pro models are the first iPhones with high refresh rate screens, not to mention extra zoom cameras on the back, after all.
For the second quarter, Apple would have increased orders for the iPhone 13 Pro and iPhone 13 Pro Max by 10 million units, reports The Elec, which will reflect its average iPhone selling price and revenue figures very favorably.
Of the order increase of 10 million units, the bulk goes to the 6.1-inch iPhone 13 Pro which rose from a paltry million last quarter to almost 8 million units ordered for the second quarter . The bulky 6.7-inch iPhone 13 Pro Max saw a lesser surge in orders — from around 3.5 million to 6.5 million — of phones Apple ordered from vendors.
One million iPhone 13 Pro models seems a little low and may reflect either supply chain component issues or simply a lack of anticipation on Apple’s part that so many people will opt for the Pro model. at $200 more expensive rather than settling for the iPhone 13 and its aging 60Hz display.
That, and the street cred one gets from strutting around with the extra camera visible to the rear. We’re kidding, but the additional order of 10 million iPhone Pro models will greatly benefit several component vendors like LG for cameras and Samsung for LTPO OLED displays.