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Cannes XR to premiere A.R. Rahman’s debut film ‘Le Musk’

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Grammy-winning Indian composer AR Rahman’s first-ever feature film, ‘The Musk’, will have its world premiere as part of the Cannes XR program at the Cannes Film Market.

The 36-minute film is presented as a cinematic sensory experience incorporating virtual reality, with movement, music and scent integrated into the narrative.

It follows heiress and musician Juliette Merdinian, who, 20 years after she was orphaned, searches for the men who changed her destiny with a powerful memory “that of their perfume”, reports ‘Variety’.

Rahman developed the story from an original idea by his wife Saira.

They share a love for perfume and wanted to use perfume as a narrative device in immersive cinema. Rahman directed from a screenplay by Gurachi Phoenix, in addition to composing the score.

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“The Musk has taken many years to develop with collaborators around the world; we sought to create a subtle and unprecedented sensory cinematic surrealism. strength for me. The aroma and the music subjectively bring warm memories to the audience,” Rahman said.

The cast includes Nora Arnezeder and Guy Burnet in the lead roles, alongside Munirih Grace and Mariam Zohrabyan.

“Working on the VR experience ‘The Musk’ under Rahman’s guidance has been a beautiful journey where we have found new artistic expression. Through ‘The Musk’, we have opened up an expansive new frontier in storytelling where we hope to inspire and investigate through the senses. This film is an experience like no other,” Arnezeder said.

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Filmed in Rome, “The Musk” features interdisciplinary expertise from around the world. It was shot on 14 different cameras capturing super-resolution quality video.

Post-produced in a stereoscopic 360 VR workflow at a higher resolution and frame rate, “The Musk” was completed by 10 VFX houses around the world with nearly a petabyte of data.

Through a partnership with the Cannes Film Market and Cannes XR, “Le Musk” can be experienced on Los Angeles-based Positron’s immersive VR chair, which incorporates motion, smell, immersive sound and the haptics.

“Imagined with Intel and its partners, the film’s creative genesis heralds a new frontier for immersive new-age storytellers like AR Rahman,” added Ravindra Velhal, Global Content Technologist, Intel Corporation and Executive Producer and Chief VR Technology Officer. of “The Musk”. .

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“The film features state-of-the-art technology that meets the storyteller to push the boundaries of immersive cinema. With movement, music and scent embedded in the narrative, making it an immersive VR cinema unmatched in its time – d ‘a way you’ve never experienced before.’

The film is produced by Rahman’s ARR Studios with Ideal Entertainment and Intel as co-producers and Thenandal Studio and Palani Andavar Holdings as associate producers.

Cannes XR is a Cannes Film Market program dedicated to immersive technologies and cinematic content.

Read also: I have no musical elitism: AR Rahman on 99 Songs, Heropanti 2, Life of Pi and more



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