SAN FRANCISCO–(BUSINESS WIRE)–PROVEN Skincare, the leading AI-powered, cutting-edge skincare brand, today announced the launch of the world’s first personalized eye cream duo. The Duo is formulated with powerful ingredients that target multiple skin concerns at once while nourishing the delicate eye area. Day and night formulations are custom-designed to work for an individual’s unique skin and in harmony with the lifestyle and environmental factors unique to those times of the day. Like all of PROVEN’s skincare systems, the Duo harnesses the power of data and AI to personalize products for every consumer.
This is PROVEN’s first new product since its debut in October 2019. The team made the decision to create the Duo after their community constantly requested it. The personalized eye cream was PROVEN’s most requested item and there were over 6,000 subscribers on the waiting list prior to launch. PROVEN spent eighteen months researching and developing and using data and AI to perfect the formulas before bringing the Duo to market.
“I am absolutely thrilled to share the PROVEN Personalized Eye Cream Duo with the world,” said PROVEN Co-Founder and CEO Ming S. Zhao. “Personalized eye cream is the most sought after product by our community and we couldn’t be more excited to create it for them. We considered the smallest details such as stress levels, hours sleep, local pollution levels and water hardness to create a unique solution that brightens users’ eyes and fights signs of aging like crow’s feet or dark circles.Our goal at PROVEN is to delight consumers. customers with personalized AI-powered products that meet their unique skincare needs, and we know the Duo is going to do just that. The PROVEN team has put so much effort into developing this incredible product , I couldn’t be prouder of what we’ve created.
The Duo includes the Personalized Eye Contour Cream Day and the Personalized Eye Contour Cream Night. The personalized day eye cream protects against exposure to the elements and digital pollution like blue light and hydrates the delicate eye area with a lightweight, non-greasy texture. It provides hydration, brightening, soothing, anti-puffiness and works under makeup. Personalized Eye Cream is a rich treatment with tailored benefits to rejuvenate the eye area while you sleep and improve skin health over time. It provides deep hydration, dark circle reduction, firming and wrinkle reduction.
The Duo’s creation comes after PROVEN surveyed their community about their skincare needs. Results include:
70% worry about wrinkles on their face.
43% of them are worried about eye wrinkles and crow’s feet.
58% are concerned about bags under the eyes.
82% are at least somewhat concerned about dark circles under their eyes.
With this data in hand, PROVEN used data and AI to create the world’s first personalized eye cream tailored to the needs of the eye area.
The Duo subscription price is $129.99 while the one-time purchase price is $179.99.
The majority of skincare products are mass-produced and there is no guarantee that they will work for someone’s unique skin, which can lead to costly and time-consuming trial and error to find the right product. PROVEN believe that no one should have to experiment with their skin, and this is especially true of the very delicate skin around a person’s eyes.
Customers can go to www.provenskincare.com and take the free three-minute quiz to get their personalized Eye Cream Duo.
PROVEN is a technology company that harnesses the power of Big Data and AI to create personalized skincare products. At PROVEN, we are building a global personal care movement based on technology and personalization. Using our proprietary Skin Genome Project™, the world’s largest beauty database, we’ve analyzed over 25 million consumer testimonials and 4,000 scientific skin articles to create skin care products that are simple, personalized and clinically proven. PROVEN is a Y Combinator alumnus and recipient of the 2018 MIT AI Technology Award. Learn more at www.provenskincare.com.